Digital Marketing: Social Media Marketing, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing, Content Marketing, Influencer Marketing, Lead Generation
Branding & Strategy: Brand Development, Brand Positioning, Corporate Branding, Marketing Strategy, Campaign Planning, Audience Targeting, Market Research
Advertising Platforms: Meta Ads Manager (Facebook & Instagram Ads), Google Ads, YouTube Ads, LinkedIn Marketing
Content & Creative Tools: Canva, Adobe Photoshop, CapCut, Premiere Pro, ChatGPT, Copywriting, Content Planning
Analytics & Reporting: Google Analytics, Meta Business Suite, Performance Analysis, Campaign Optimisation, KPI Tracking
Website & Technical Skills: WordPress, Shopify, Basic HTML, Landing Page Optimisation, CRM Tools
Office & Productivity Tools: Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace
Typing Speed: Approximately 60 WPM
Strong leadership and team coordination skills with experience managing branding and marketing projects.
Excellent interpersonal and communication skills to build effective relationships with clients, teams, and stakeholders.
Adaptable, confident, and capable of working in fast-paced environments.
Skilled in strategic planning, problem-solving, and decision-making.
Strong organisational and time-management skills to handle multiple projects efficiently.
Experienced in market research, competitor analysis, and consumer behaviour analysis.
Ability to develop data-driven marketing strategies and optimise campaign performance.
Strong creative and analytical thinking skills for brand growth and audience engagement.
Proficient in professional business communication and content writing.
Fluent in English and Bengali
Elementary proficiency in Hindi, Urdu, and German.